BriefLookout

Editorial Standards

How we research, publish, update, and correct our work.

01

Sources

Every piece lists its sources at the end. Primary sources — official statements, filings, published research, specification documents — are preferred over secondary coverage wherever they exist. Claims that can't be traced to a source don't run.

02

Accuracy & Corrections

When a factual error is found after publication, the piece is corrected and a dated note describing the change is added. Corrections are never made silently, including small ones.

03

Updates

A "published" date marks when a piece first ran. An "updated" date means new, material information was added to a still-accurate piece — not that an error was fixed. Corrections are always noted explicitly in the text.

04

Content Types

Every piece is labeled by type. A Brief covers a specific, time-bound development. An Analysis draws a conclusion from available evidence, presented as the author's read. An Explainer is evergreen background. A Review is a hands-on assessment of a single product. A Comparison is a structured, side-by-side look at competing products. A Buying Guide is a recommendation for a specific need or budget.

05

Independence

Coverage decisions — what to cover, how to frame it, and when to publish — are made by the editorial team based on relevance and reader value. Product recommendations reflect our own testing and assessment, not placement arrangements with any retailer or manufacturer.

Questions or corrections to report: hello@brieflookout.com