Dyson has put a camera in a toothbrush. Its purpose is to make flossing automatic.

Dyson has launched the CameraJet, its first electric toothbrush. It uses a 100,000-pixel camera to identify gaps between teeth, then releases a targeted jet of mouth rinse as the user brushes.

The company says the device scans 28 images per second and can trigger a jet within 100 milliseconds. It also connects to the MyDyson app, where users can view live cleaning footage and receive feedback on their brushing.

The concept targets a common weakness in oral-care routines: brushing is habitual, but flossing often is not. Dyson is trying to combine brushing, interdental cleaning, and rinsing into one three-minute process.

The $499.99 price makes it a luxury product, not a routine replacement for a conventional toothbrush. Dyson’s performance claims should also be read carefully. The company says the CameraJet removes more plaque in hard-to-reach areas than leading premium electric toothbrushes, but this is not the same as independent proof that it improves long-term oral health.

CameraJet is not simply a toothbrush. It is a connected system built around a camera, an app, replacement brush heads, toothpaste, and mouth rinse.

That may make oral care more convenient for some users. It also turns a simple daily tool into a premium product ecosystem. The key question is whether the added technology changes behaviour enough to justify the price.